This template consists of four concentric pentagons, with labels – Visual abilities, Physical abilities, Cognitive abilities, and Heading + Speech disabilities. Furthermore, all four circles are cut into four pie slices to be a part of THINK, OBSERVE, EXPRESS, and ACT. For example, to map out how customers THINK, there are four sections in it to consider the four different ability types and how they might think.
At the bottom of the template, it is specified that while features may vary for specific disabilities, the solutions created should target pains, gains and overall experiences of all users – irrespective of their abilities.