Our Approach

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Applying Product Mindset to Accessibility

➝ Deeply empathize with product teams, meet them where they are and bring them along on the journey.  

➝ Think about accessibility as a design principle instead of a roadmap.

Agile Accessibility—start small; start now.

We work with product teams to understand their existing workflow and build accessibility into it.

Human-centric Approach to Designing Product Experiences

Start with a customer-first mindset and involve  them early in the process.  

Co-create with people with different abilities. 

Focus on the most important customer journeys and how accessibility can improve all your customers’ lives. 

Amplify the stories that help people understand disability.

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Accessibility as a Catalyst for Innovation

We provide a framework to kickstart, engage and sustain a mindset where accessibility is integral to building a culture of innovation.

We help develop use cases that showcase how disability impacts everyone and how accessibility benefits everyone. 

We help teams enjoy their journey on accessibility.

The Impact We Deliver

Our approach empowers organizations to fully embrace accessibility.​

➝ Develop and launch an accessibility strategy for the organization.

➝ Simplify accessibility guidelines and enable product teams to build it into their product development life cycle.

➝ Kickstart, engage and sustain accessibility initiatives across the organization.

➝ A collaborative approach that builds confidence in product teams to take action towards building accessible products.

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We amplify other voices and faces of accessibility.

➝ Help people discover others who are doing great work in this field through our Community page.

We build and grow a community of allies.

➝ Inspire and enable others to be allies by providing open source tools and personas, programs & workshops.

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We share accessibility best practices.

➝ Reflect on and share our learnings and experiences on the field via articles and blogs.

Our Clients Say

Lori Samuels

Accessibility Director,
NBCUniversal Media, LLC

“I’m so grateful that Gayatri and I have crossed paths! The combination of passion and practical experience in accessibility is always powerful – and Gayatri has both in abundance. She focuses on helping Product Managers develop deep customer insights and empathy by directly engaging people with disabilities in the design and development process. This approach inspires teams to learn more and understand why accessibility is so important. Gayatri knows how to make accessibility fun, impactful, and not intimidating or overwhelming for teams. She also happens to be an amazing writer and communicator.

I highly recommend Gayatri to any organization looking to advance their work in digital accessibility.”

Siddharth Kapoor

VP Product Marketing,
Walmart Inc.

“Gayathri developed and led the Web Accessibility initiative at Sam’s club. She was singularly responsible for moving us from having a narrow compliance focus to a broader appreciation, adoption and embrace of accessibility practices, in service of Sam’s Club members with accessibility needs.

She has a unique approach to web accessibility, specifically by applying design thinking and product mindset, compared to traditional program management/compliance approaches that are prevalent. She has deep customer focus, understanding and empathy with respect to accessibility and helped implement Accessibility best practices as an integral part of our product development life-cycle.

Gayathri is extremely passionate about Accessibility and that reflects in her efforts to evangelize and energize the broader organization to embrace Accessibility. She partnered with multiple Dev, QA, UX and Product teams to organize A11y trainings, awareness sessions and expert talks including a “Dining in the dark” lunch with our leadership team.

I recommend Gayathri to anyone who is looking to move their Accessibility efforts to the next level.”

Upasana Tandon

Software Engineer,
Sam’s Club eCommerce

“I had the pleasure of working with Gayathri as part of Sam’s Club accessibility team. Gayathri personifies three things – Ownership, Action, and Inspiration.

Ownership – Gayathri goes above and beyond taking care of things in her direct control and makes sure that her projects have the right impact across the entire company and the customers. She was a great asset to Sam’s Club A11y team and it was her tireless efforts that made our website so inclusive and robust. Her role was not a customer-facing one but she would go out of her way to listen to every relevant customer issue and do her best to resolve it. She actually organized accessibility usability studies which had such a great positive impact on our website.

Action – Gayathri implemented processes that made things scalable and repeatable and made it easy for Dev, QA, and UX teams to achieve excellence in their A11y efforts. She made sure that Accessibility best practices became an integral part of our product development life-cycle.

Inspiration –  Gayathri has been a source of constant inspiration for me. I feel so lucky that I got a chance to meet her and work with her. She loves her work and her passion is super infectious. Wherever she goes she leaves a great positive impact on people around her. She is undoubtedly a great asset to any team. She is an advocate for things that matter most to customers and company in general. She ensured that all teams under her were working to achieve the most meaningful things. She organized various initiatives to increase accessibility awareness within Sam’s like workshops, pop-up labs, gallery walk for our leadership team, and various lunch-and-learn sessions. She not only inspired Sam’s Club teams to achieve A11y-focussed development mindset but her several workshops inspired many different teams across the entire Walmart.

She is one of the best leaders I have had the pleasure to work with and would love to get a chance to work with her again. Wherever she will go next, she will lead that organization to great success”